Privacy Policy
Traceo Ai (“Traceo Ai,” “we,” “us,” or “our”) publishes news, analysis, and commentary on artificial intelligence and technology at traceoai.com (the “Site”). This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you. By using the Site, you agree to the practices described below.
1. Information We Collect
1.1 Information you provide directly
- Contact form: name, email address, and the content of your message.
- Comments: name, email address, optional website URL, your IP address, and the text of your comment.
- Guest post / contributor submissions: name, email address, author bio, and submitted content.
- Newsletter sign-up: email address, if you choose to subscribe.
1.2 Information collected automatically
- Log data: IP address, browser type and version, operating system, referring/exit pages, and timestamps.
- Device data: device type, screen size, and unique device identifiers.
- Usage data: pages viewed, time on page, links clicked, and navigation paths, collected via Google Analytics and similar tools.
1.3 Cookies and similar technologies
We and our partners use cookies and similar technologies as described in Section 3.
2. How We Use Your Information
- Operate, maintain, and improve the Site and its content
- Respond to messages submitted through our contact form
- Display and moderate reader comments
- Understand traffic patterns and improve the reader experience
- Serve and measure advertising
- Send newsletters or updates to subscribers
- Detect, investigate, and prevent spam, abuse, or fraudulent activity
- Comply with applicable laws and enforce our terms
3. Cookies & Tracking Technologies
Cookies are small text files stored on your device that help websites function and help us understand how the Site is used.
3.1 Categories of cookies we use
| Category | Purpose |
|---|---|
| Essential | Required for core site functionality (e.g., security, page loading). |
| Analytics | Used by Google Analytics to understand traffic and reading behavior. |
| Advertising | Used by Google AdSense and other ad networks to serve and measure ads. |
| Functional | Remember preferences, such as comment details (via Gravatar). |
3.2 Google Analytics
We use Google Analytics to understand how visitors use the Site. Google Analytics uses cookies to collect standard log and visitor behavior information. You can opt out using the Google Analytics Opt-out Browser Add-on. Learn more about how Google handles data in its privacy policy.
3.3 Google AdSense & advertising partners
We may display ads served by Google AdSense and other third-party advertising networks. These partners may use cookies, web beacons, and device identifiers to serve ads based on your visits to this and other sites.
- If you are in the European Economic Area, the UK, or Switzerland, we ask for your consent before using non-essential cookies for ads personalization, in line with Google’s EU User Consent Policy. If consent is not given, only non-personalized ads are shown.
- You can review how Google uses data from sites that use its services on Google’s Business Data Responsibility page.
- You can opt out of personalized advertising at Google Ads Settings, aboutads.info (US), or youronlinechoices.eu (EU).
3.4 Gravatar
When you leave a comment, your (hashed) email address may be sent to Gravatar, a service operated by Automattic, to display a profile photo next to your comment. See Automattic’s privacy policy for details.
3.5 Managing cookies
You can control or delete cookies through your browser settings at any time. Disabling cookies may affect some site functionality.
We do not currently run a cookie-consent banner / consent management platform on the Site. If we serve personalized ads to visitors in the EEA, UK, or Switzerland, we will use a Google-certified Consent Management Platform (CMP) and update this section accordingly.
4. Third-Party Links & Embedded Content
Our articles often link to, reference, or embed content from third-party sources (news outlets, social media posts, videos, etc.). We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review their privacy policies before sharing any personal information with them.
5. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers who help operate the Site (e.g., hosting, email delivery, analytics).
- Advertising partners, such as Google AdSense, as described in Section 3.3.
- Legal and safety authorities, where required by law, court order, or to protect our rights, users, or the public.
- A successor entity, in the event of a merger, acquisition, or sale of assets.
6. Data Retention
We keep personal information only as long as necessary for the purposes described in this policy, or as required by law. Comments and associated metadata may be retained indefinitely to maintain the integrity of published discussions, unless you request deletion.
7. Data Security
We use reasonable technical and organizational measures to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. Your Privacy Rights
8.1 EEA / UK visitors (GDPR)
If you are located in the European Economic Area or United Kingdom, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to, or request restriction of, certain processing
- Request a copy of your data in a portable format
- Lodge a complaint with your local data protection authority
8.2 California residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose
- Request deletion of your personal information
- Opt out of the “sale” or “sharing” of personal information (we do not sell personal information)
- Not be discriminated against for exercising these rights
8.3 Other regions
Visitors in other jurisdictions with applicable privacy laws may have similar rights. Contact us using the details in Section 13 to make a request.
9. Children’s Privacy
The Site is not directed to children under 13 (or the relevant minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can remove it.
10. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal. Because no common industry standard for DNT has been adopted, our Site does not currently respond to DNT browser signals.
11. International Data Transfers
Your information may be processed in countries other than your own, including the United States, where data protection laws may differ from those in your country of residence.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and we will update the “Last Updated” date above. We encourage you to review this page periodically.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Traceo Ai
Email: ask@traceoai.com
